Founder & Senior Analyst

Justin Hall. Two minds, one firm.

Most consultancies give you one mind or the other. Analysts who can dissect a dataset but have never carried responsibility for an outcome. Or executives who trust their gut because no one ever trained them to interrogate the evidence. Maximum Engagement was founded on the conviction that the two belong in the same headspace.

Justin Hall honed his skills as an investigator — forensic analysis, evidence handling, conclusions built to survive scrutiny. Then he became an operator: Director of Operations and Partner at Unitus Security, leading around-the-clock teams, managing transitions and crises, owning budgets and results. One experience taught him how to find the truth; the other taught him what to do with it.

That fusion is what clients hire. When a consulting engagement reveals a broken process — the paper logs nobody reads, the onboarding that doesn’t stick, the incident data trapped in PDFs — we don’t just write a recommendation and leave. We build the fix, deploy it with the team, and train them until it’s theirs.

That’s how the product lines were born. CAD+ is the investigator’s instruments built into software — evidence-grade data capture at business scale. C.O.R.E. is the executive’s other half — building teams that can execute on demand. Both were sharpened on real-world deployments, and both exist to serve the consulting mission.

Where the method comes from

Before founding the firm, Justin Hall spent years as a peace officer and deputy sheriff, becoming one of Georgia’s first POST-certified Traffic Accident Reconstruction Specialists and a qualified expert witness across more than a thousand investigations. He still takes reconstruction work — it’s a specialty within the litigation practice — but today it’s the foundation, not the focus.

What carried forward is the standard: measure before you conclude, document so it survives scrutiny, stay composed under pressure, and own the outcome. Whether the deliverable is an expert report, an investment analysis, a research finding, or a platform running a 1,000+ person workforce, it inherits that discipline.

Foundation
Sworn law enforcement — peace officer & deputy sheriff
1,000+ investigations led or supervised
Qualified expert — civil & criminal
GA POST reconstruction specialist, first cohort
Georgia-certified general instructor
FAA-certified remote pilot (Part 107)
Director of Ops & Partner, Unitus Security
“To shape the outcome, first you have to understand the forces driving it.”
Justin Hall · Founder & Senior Analyst
Tell us the decision you have to make.
A case to prove, an investment to weigh, a question to answer — we’ll examine it like a case, solve it like a business, and bring the tools if the mission needs them.
Open a case
justin@maximumengagementllc.com
linkedin.com/in/the-justin-hall
Maximum Engagement LLC · Parent company of CAD+ and the C.O.R.E. Training Network · Est. 2020 Better data. Better decisions.
Open a case